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Fresh vs frozen prawns — the honest difference

Most "fresh" seafood sold online is frozen and thawed. Both have their place — here's the straight story so you can choose well, and where ShrimpLi stands.

Fresh (never frozen)
  • ✓ Best taste & firm, springy texture
  • ✓ No thaw water, no mushy bite
  • ✓ Cleaned to order — prepped for your delivery
  • ! Short shelf life — cook within a day or two
  • ! Limited daily stock (we sell what we harvest)
Frozen
  • ✓ Long shelf life — handy for planning ahead
  • ✓ Available any time, in bulk
  • ! Softer texture & some flavour loss after thawing
  • ! Often glazed or phosphate-soaked (STPP) to add water weight
  • ! "Fresh" online is frequently just thawed frozen

The ShrimpLi promise

  • Fresh-first, never frozen. Pond-direct from our own Andhra ponds, on an unbroken 0–4 °C cold chain to our Manikonda counter.
  • No chemical glaze. No sulphites, no STPP — we never soak prawns to fake weight or mask age.
  • Clear labelling. You always know the species, size/count and cut. No "fresh" sticker on thawed stock.
  • Freshness guarantee. Not fresh when you collect it? Full refund, every rupee.