🛡 Freshness guarantee — not fresh on arrival? Full refund.
Fresh vs frozen prawns — the honest difference
Most "fresh" seafood sold online is frozen and thawed. Both have their place — here's the straight story so you can choose well, and where ShrimpLi stands.
Fresh (never frozen)
✓ Best taste & firm, springy texture
✓ No thaw water, no mushy bite
✓ Cleaned to order — prepped for your delivery
! Short shelf life — cook within a day or two
! Limited daily stock (we sell what we harvest)
Frozen
✓ Long shelf life — handy for planning ahead
✓ Available any time, in bulk
! Softer texture & some flavour loss after thawing
! Often glazed or phosphate-soaked (STPP) to add water weight
! "Fresh" online is frequently just thawed frozen
The ShrimpLi promise
Fresh-first, never frozen. Pond-direct from our own Andhra ponds, on an unbroken 0–4 °C cold chain to your door.
No chemical glaze. No sulphites, no STPP — we never soak prawns to fake weight or mask age.
Clear labelling. You always know the species, size/count and cut. No "fresh" sticker on thawed stock.
Freshness guarantee. Not fresh on arrival? Full refund, every rupee.