Shrimp every day. Hyderabad today, India tomorrow.
India is the world's #2 shrimp producer.Most Indians have never tasted it fresh.
Nearly every prawn grown in India is packed, frozen, and shipped abroad. A family in UK or Texas eats it fresher than a family in Hyderabad. That's a solvable problem — and we're solving it.
Indians don't avoid shrimp. They avoid the friction.
India is the world's #2 shrimp producer, yet per-capita consumption is among the lowest of any major economy. The reason isn't taste — it's a stack of small frictions that have never been solved together. Here's every one of them, and what we do about it.
We're prawn farmers. We grow them. We sell them.
Our farm sits in Nellore, Andhra Pradesh — the world's shrimp capital. Vannamei and tiger prawns have been grown in these backwaters for generations. Export buyers show up every harvest day with trucks and cheques.
One day we asked the simple question: why are we selling the best prawns on earth to people 10,000 km away, while our own neighbours eat week-old frozen ones from a supermarket?
ShrimpLi is our answer. Same farm, same harvest day, same export-quality prawns — sold directly to Indian kitchens at a price that respects both the farmer and the buyer.
Five hands sit between the farmer and your plate.
The prawns on an Indian supermarket shelf have been through a chain so long it costs more at every stop — and loses freshness at every stop too.
How prawns usually reach you:
More hands. More markup. More days in cold storage.
How ShrimpLi works:
Farmer earns more. You pay less. Prawns stay fresh. That's it.
Trump tariffs. Export markets tightening. Farmers squeezed.
The US is India's largest prawn export market — and new tariffs have hit it hard. Overnight, thousands of tonnes of prawns that were packed for export need a new home. Exporters drop their offer prices. Farmers take the hit.
The irony: the domestic market — 1.4 billion people who love seafood — barely sees these prawns. Not because we can't afford it, but because nobody built the bridge from the pond to the kitchen.
We're building that bridge. Every kilo you buy from us is a kilo the farmer didn't have to sell to a foreign buyer at a discount. You save a farmer, you eat better, and the export-quality finally reaches the country that grew it.
No shortcuts. No chemicals. No fake weight.
A 1957 broiler chicken weighed 905 g at 56 days. A 2005 one weighs 4,202 g.
That's 4× bigger in 50 years — the result of aggressive selective breeding, forced growth, and industrial feed. Prawns haven't changed. Same species, same size, same cycle. We improved the water quality and the feed safety, nothing else.
You're not just buying prawns. You're funding a movement.
Every pond is monitored, every harvest is traceable. No middleman supply chains. No anonymous prawns.
We're not trying to feed the world. We're trying to feed 8,500 Indian families — really well.
Real people. Working the ponds at 4 AM. Feeding, testing water, harvesting. Your prawns are their livelihood.
goes directly to
farm workers
per year
families who grow
your prawns
If only 8,500 families eat 1 kg of prawns a month — all 100 tons are sold. That's ₹400/month per household. Less than your Netflix subscription.
Every pack has a QR code.
Scan it and see the exact pond your prawns came from, the average body weight at harvest, the feed log, water quality readings, and the farmer's name. The kind of traceability the export market demands — now in your kitchen.
See a sample traceability page →Be the first to know when we open in your city.
Pick your city or town, leave a phone number, and we'll text you the moment we're live in your area.
If you farm prawns, we'd love to work with you.
Every ShrimpLi farm runs on ShrimpLi Farm — our operations app that tracks water quality, feed, minerals, and growth across every pond, every day. The same data the QR code on your pack draws from.
If you're a farmer — or want to start farming and join the network — we'd love to talk.
Visit shrimplifarms.com →We don't spend on ads. Every rupee goes to the farmer and your freshness.
If you like what we do, just pass it on. Tell a friend. Share a pack with a neighbour. Post a photo of your dinner. That's all we ask.
The Prawn Truth
Prawns are not expensive. You've been lied to your whole life.
Big seafood stores pay exporters, cold storage chains and dark-store delivery layers that each take a cut. We cut out every middleman and pass the difference back to you.
And no, prawns aren't seasonal. India's ponds run 365 days a year — Andhra Pradesh alone harvests every single week.
Why prawns over chicken, mutton, or fish?
Zero bones
Chicken has bones and skin (~40% waste), lamb ~30%, fish has a spine. Prawns? Peel and eat — or buy them peeled.
1 g fat vs 13–18 g
10–18× less fat than chicken, lamb, or salmon. Highest protein-to-fat ratio on the protein aisle.
3-minute cook time
Dinner on the table before the rice finishes. Chicken needs 25+ min, lamb 60+.
Zero antibiotics
Industrial chicken is routinely dosed. We keep ours antibiotic-free and never soak in STPP.
Tiny footprint
1 kg prawns = 1.5 kg feed. Lamb needs 6–7 kg, beef 25+. No forests cleared.
Traceable to the pond
Scan the QR — see the exact pond, water quality, and feed log. Try that with a chicken breast.